Want To Sell Your Product Online? Find Out The Most Suitable Merchant Platform For You

By: Egidijus Andreika

Competition is what keeps the ball rolling in the business world. In the merchant platform area, there was only one player for a long time, i.e Clickbank and everyone accepted what this system offered because there was no other option. After a while another player joined ranks, the Paydotcom but not much has been improved. This platform gave some new features for merchants to run an existing affiliate program, manage affiliates easier, however not much has changed in the system, there was no evolution - just an alternative.

The business niche was challenged only when Click2Sell.EU came into the picture because this platform offered more, much more. This platform studied what was lacking in the previous systems and made efforts to alleviate those lacunae.

As a result you have a great deal more now that you would ever had with the previous platforms in terms of added benefits, faster operations, simpler systems, and higher profits. This is how the market is gradually changing towards a more user friendly platform where the controls stay firm in your hands, whether it is to man your affiliates or overview your multiple accounts.

The Additional Features That Could Change The Way Do Business Forever

When there is competition among the product or service providers, you as the customer would be profited most. Here is what the third and the latest player offers you:

1. A good shopping cart - which operates real time. The advantage of having a shopping cart showing real time value of sales would let the customer know how much he / she needs to pay and hence, where to stop according to their budgetary limitations. Unless this is represented so, the customer might cancel the whole sale if they find it above their intended payment capacity. Moreover, the shopping cart allows you to accept payments for many of your products, calculate the product shipping costs and manage all the orders.

2. Multiple payment options - not all your customers would have credit or debit cards; not all of your customers would like to pay by credit or debit card. If you do not have other payment options, you loose the sale. In order to have better chances to close the sale, ensure that your merchant platform offers more than one payment option. In fact the more is offered, the better. When you don't have a variety of payment options, your customers might not decide to buy your product. Such situation might lead to a lot of lost sales.

3. Smart software - this is something that would allow you to customize features to your requirements without throwing a monkey wrench into to the system. You could do these changes to affect one, more or all affiliates that you have culled under the platform.

4. The all in one option - more and more merchant platforms offer today the all in one option. This is inclusive of web hosting, accounting tools, analysis of sales and tracking commissions, one platform for refunds, emails, etc. The more you get into your basket the better because it would save you money and effort to seek other providers for these services. The best choice here is definitely the Click2Sell.EU because it is an almost complete all rounder on this aspect.