Organic Traffic or Paid Traffic?

By: Alok Vats

Are you aware from the terms Organic and Paid Traffic? I guess yes, but I think many people are still unaware from these. So here are a bit of detail for those types of people who are not aware from these.

Organic traffic is mainly the traffic which comes to your website naturally or from any search engines, from their search result pages. While if you are trying to get visitors by paying anything then it will be counted as the Paid Traffic. It can come either by sponsored links from any search engines, when you search any thing or from any website which provide traffic to other, while they will charge for it. So many clients of mine has always asked me which one is better, that is either getting traffic from the natural searches or from paid traffics? Many people got confused with this question, so I thought to share my own views on it.

As far as my own experience is concerned then I have found that it is always good to get free and natural traffic. Although I know that it will take lots of time and patience to get natural traffic while you can get some good amount of traffic by just paying a small amount to any one. The reason why I am claiming this is the fact that the traffic which will come from the natural search will last long on your website compared to the paid one.

The people who are coming from the paid traffics are generally having the tendency to leave the site immediately after reaching to the page. This might be because if they are looking for some thing in particular and reaches to your web page and don’t found it there then they will immediately close the page. On the other hand the natural traffic would always look for the information so it is highly possible that he will spend more time on your website.

One more difference which you will found is that the traffic which will come from the natural searches will have the tendency to come back to your site frequently, while this will not be the case of the paid traffic. I have seen so many services which claim that they will provide around XXXXXX visitors for only $X, but all those visitors will be one type of waste to your website.

One benefit which you can get from the paid traffic that too which you are getting from some well renowned programs like Google Adwords, or Yahoo SM (Search Marketing), will give you boost in case if you are selling any product on your website. So if any of my client who wants to sell something and asks me this question then I suggest him to invest a bit of money on these type of programs to get paid traffic, otherwise in general I will suggest any web master or blogger to depend on the Organic Traffic.