Recently, Twitter has launched a special guide for the business users - Twitter 101. It is basically intended for businesses who wish to make the best of the service through the guide which contains ideas, tips and case studies. The Twitter 101 explains how Twitter works and how to get started with it. Once you get the hang of the Twitter Lingo, then the process of connecting becomes easier and smoother. There is also a downloadable slideshow available as a PDF which can be used to teach others about Twitter. For more info please visit their blog.
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