Recently Google announced that multiple Google-certified ad networks will soon be competing with AdWords advertisers to appear on AdSense sites. This means that non-AdWords publishers will soon be able to bid on Google ad auction. This new feature will be initially available for AdSense publishers in the U.S. and Europe only at this momment. I wonder, does it help to improve AdSense revenue for publishers as there are more ads competing for the same space?
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