Improve Your Traffic Sources From Google Analytics

by : Randy Mark

There are 5 ways in which Google Analytics can give a boost to your traffic sources.

1. With Google Analytics, you will be allowed to view the number of visitors to your site. It will be easier for you to locate your potential customers because the data will be based on a specific time frame. The time can range from 24 hours to 3 months. Moreover you can go further and take note of geographical location of your visitors. The information of whether they have found out through a search engine or they have come in reference to another website will be part of the data package.

2. Google Analytics enables you to know about the details of the visitors like the time they have stayed on your site, the pages which they have visited and the links they have clicked. The bounce rate actually refers to the ratio in which the visitors simply bounced out and in of one page. You will be also able to know the time for which they have stayed in each page.

This will actually tell you more about the entry pages. In case you find out that one page has more bounce rate than the others, you can make improvements in the content so that the page become more user-friendly and as a result the users can stay on the page for longer than usual. Take a look at the exit pages and you can work upon the areas which need improvement.

3. If you need more information like the kind of browsers used by the visitors, you will be able to get it through Google Analytics. You can check on the monitor resolution, the type of Internet connection used by the visitors and if the Java Script in the users' system is turned on or off. All these information will help you to optimize the use of the site. You can view the site from the perspective of the visitors which will definitely help you to know more about the needs and demands of the users.

4. If you use this software, you will receive a list of keywords. These keywords are included based on popularity. You can improve on your link building campaign after you obtain this information. You will be able to identify the pages which bring the maximum visitors. It will be easy to analyze the pages, look at the techniques and apply the same techniques on other pages to make them as popular as the other page.

In order to increase your ranking in the search engine, you will need not only relevant but inbound links from other important pages. If you want to have a proper link building campaign, you must have links from well-established sites. Moreover the pages should contain content similar to that of yours. If you want to improve on your link building process, you can visit website directories. The Dmoz.org is known to be the largest directory in the Internet. If you can put your link there, everyone will take notice.

You can use the social networks for effective link building. You can easily promote the links of your site and pages amongst clients and partners. There are many who will link their site to yours and even refer the site to their clients. You can effectively use the method of link swapping for reaping advantages.

5. The best thing about the combination of AdWords and Google Analytics is that they can share their data with each other. You can effectively use AdSense, Analytics along with AdWords to make your campaign a success. Moreover with AdWords in use, it will be easier for you to analyze the effectiveness of the campaign.