YouTube Surpasses 100 Million U.S. Viewers For The First Time?

According to comScore, during January 100.9 million viewers watched 6.3 billion videos on YouTube.com, which means on average 62.6 videos per viewer. YouTube.com accounts for more than 99% of all 6.4 billion videos viewed within Google Sites. YouTube was bought by Google in 2006 for $1.65 billion. Ironically, there was no online video with the announcement.

Some other findings:

• More than 147 million U.S. Internet users watched an average of 101 videos per viewer in January.
• 76.8 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.
• 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer)
• 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
• The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
• The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.