The Federal Trade Commission is planning to crack down on bloggers who review or promote products while earning freebies or payments. This would, for the first time, bring bloggers under FTC guidelines that ban deceptive or unfair business practices. The rules could be quite strict, even extending to the practice of affiliate links--for example, a music blogger who links to a song on Amazon MP3 or iTunes that earns an affiliate commission in the process. For more info click here.
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Tuesday, June 23, 2009
FTC Plans To Monitor Blogs For Claims, Payments?
The Federal Trade Commission is planning to crack down on bloggers who review or promote products while earning freebies or payments. This would, for the first time, bring bloggers under FTC guidelines that ban deceptive or unfair business practices. The rules could be quite strict, even extending to the practice of affiliate links--for example, a music blogger who links to a song on Amazon MP3 or iTunes that earns an affiliate commission in the process. For more info click here.
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