How To Increase Your Postcard Marketing Capability

It’s a given that the postcard business is one of the most lucrative ventures today, be it the standard paper print process or the innovative approach of customizing and selling electronic postcards, marketing is an important component in selling your product. Below are tested tips for increasing your postcard marketing capability.

The cost and simplicity of postcards make it easy for customers to subscribe to the product, due to its continued popularity as an alternative means of communicating to others.

Market research has established that since it was first introduced in the 1870’s, postcards enjoyed the reputation of cult status as a means of communication, as people caught on the idea of making short notes or messages on the printed 3 by 5 –inch postcards.

At the turn of the century, the United States Congress passed a legislation allowing people to write notes on the postcards by providing for writing space and further caught on with the public and the demand for more postcards, especially with catchy and creative designs and cute notes printed on it, steadily rose with publishing and printing companies striving to meet up with public demand.

From an initial production of 770 million postcards printed during that first year, the popularity of this innovative print media resulted to a breakthrough production of 1 billion two years after.

The popularity of the postcard kept on growing and by 1909 the leading printing firm Illustrated Postcard Company printed out a staggering 3 million printed postcards everyday.

By this time, people thought of a variety of ways other than postcards being just a means of communication.

Some enthusiasts, in their efforts to preserve postcard varieties, made collector’s items out of postcards and like postal stamps, were sold, bought or traded, especially those that were printed on a limited scale, special and unique ones that usually don’t get circulated or are distributed on a limited scale.

A printing company, on the other hand, made a creative and ingenious way of printing a variety of postcards providing a glimpse of more than 15,000 photographic views of major tourist spots around the world, which appealed to travelers and tourists who could send out the postcards to family, relatives and friends to provide information or the development of a trip or simply also share a glimpse of the place that they have visited.

As time passed, people got used to sending postcards that it had an effect on the way people corresponded with each other, where the limited space on the cards established a more concise and direct method of writing, that provided an alternative means for corresponding with others and broke away from the often long process of letter- writing.

With the current hurried pace of daily life, postcards kept on making it’s mark in the life of people and continued to serve its purpose of communicating brief messages and notes for people.

With modern advances in print and communication media, there are alternative methods in selling and even making custom –ordered postcards, including online or electronic postcards.

With all this information in mind, you may be able to work on these tips for increasing your postcard marketing capability.