Building backlinks is one of the most important things you must do for your website. Basically, backlinks are links from other websites that are pointing back to your site. It's also known as incoming links and inbound links. As an internet marketer, backlinks are vitally important to your success. Your website will move up in importance on search engine pages with the help of backlinks. With a large quantity of backlinks, your website will move up in the rankings for your selected keywords. The more backlinks you have to your site, the better your site will be. However, not all backlinks are created equally!
When websites first started linking to each other, backlinks were used by webmasters to suggest other websites that he or she enjoyed and wanted to pass on to the visitors. This still happens quite a bit but these days backlinks are an important part of a webmaster's Internet marketing strategy.
Google search engine use the number of backlinks a website has in order to determine its relevance. If your site has 10 other sites pointing to it with a link and the keyword phrase "make money online," the search engines spiders will be able to determine that your site has to do with making money online. If you have a hundred sites pointing to your site and using the keyword phrase "make money online", that is even better! The sites that are linking back to your site have to meet certain standards in order to be counted as "votes" for your site and that keyword phrase. In this report, you will learn the most effective linking strategies in order to quickly and efficiently move your site up in the rankings.
Google also gives you the added benefit of the page ranking system. Google has a way of evaluating each website and giving it a page rank of anywhere from 1 to 10. The higher the page rank, the more important a website is in the eyes of Google. This is important when you are building backlinks. When a high page rank website links to your site, Google will begin to see your site as more important as well. In the Internet marketing world, this is known as passing along "link juice." You will get more link juice from having a PR 5 website link to you than having a PR 1 website link to you. Links come in different varieties - one way links and reciprocal links. One-way links are links from another website to you with no link going the other way. Reciprocal
links occur when both you and the other website are linked to one another, kind of like in a "scratch my back I'll scratch your" type situation.
Google will also look for the relevancy of the websites that are linking to your site. This is called "link relevancy" and it is an important thing to remember when you are looking for backlinks. For example, if you have parenting, home repair and relationship advice blogs pointing to your make money online blog, these links won't be seen as valuable as other make money online blogs pointing to you.
However, the most important thing to do is get backlinks. If it comes down between having irrelevant links and no links at all, always go with the irrelevant links.
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