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Wednesday, April 30, 2008

What If AdWords Were Easy and Cheap?



If you’ve ever tried using Google’s AdWords program to get traffic for your website, you know the big ugly truth. It can cost a TON. It’s a little ridiculous, really. Unless you know what you’re doing, you’ll end up paying scads of money and killing your profits.


That’s the side of AdWords the “expert” never tell you. They make your eyes bulge out when they tell you they made $50,000 or something, but they conveniently leave out that they paid Google $45,000 of it. That’s because Google stacks the deck against you. Sad, but true.

Well, Andrew and Steven show you how to mark the deck and slap Google silly. They’re doing it themselves, and they’ve put it all in a simple, step-by-step guide. I’m sure you’ve heard the tired old garbage about “starting slow” and “building up” to making decent money with AdWords. Poppycock!

Well, not entirely. It’s good not to get sucked into risky schemes that claim you’ll make a million overnight. Those are scams nearly every time (if you find one that isn’t, please let me know!). But Andrew and Steven’s book is different. These guys speak in plain English. They don’t waste your time on flowery theory. They don’t give you tired strategies that used to work well back in 1999. Instead, they lay everything out so real human beings can follow the steps. This simple guide lays it out for you like a blueprint. Andrew says his strategy has let him live life on his own terms, and I believe him.

The bottom line is that being on the first page of Google simply isn’t enough anymore. And starting “slow and steady” will actually get you killed. But if you do what Andrew and Steven tell you to do, financial freedom really could be literally a few clicks away. Andrew and Steven’s book is your roadmap to get there, and I strongly encourage you to take a look at it from this link (Click Here) that will take you to the sales page. When you visit, pay particular attention to the proof on that page. These guys aren’t messing around. They’re not promising some way to cheat Google...they’re talking about how to BEAT Google into submission.

These guys were offering a killer “secret” bonus to the first 50 buyers, but I doubt it’s still there. Might be worth a look just in case, though. Regardless, you can start making $100, $200, $500 or more every single day from Google...if you crack the code and apply the formula Andrew and Steven give you. It really is that simple. Well, it’s time to change things. Andrew and Steven’s simple formula for making AdWords a slave to your profit goals will turn things upside down, and make it “easy”, the way you always wanted it to be.

Monday, April 28, 2008

Web Design Tips


By Frank Woodford

Design is never straight forward and web design has the additional unpredictable complication of technology thrown in. This means that you need to consider the consequences of your design decisions and how it will effect the most important people who see your site, the users themselves. The following tips should help you consider this and have a positive effect on your site and its users.

1. Navigation & Functionality

You should never sacrifice overall functionality for artistic extravagance. It is highly unlikely your site will ever achieve its purpose if the people who visit it cannot clearly and easily navigate around it.

Your site should look good but first and foremost consider how someone who knows nothing about the site would think when they landed there.

Something occurring in website frequently these days is Mystery Meat Navigation. This is a term coined by Vincent Flanders and it is used to describe site where navigation structures are so obscure and difficult to process that users cannot identify them at all and end up running there mouse across whole sections of a screen just to identify hyperlinks.

2. Images

People say images are worth a 1000 words and in web design that’s true in 2 ways. Firstly an image can do a lot more than text in some situation but secondly they are much, much bigger files with a higher download time.

It is widely accepted users will click away from a page that takes longer than 5-10 seconds to load and every time you put an image in a page you are increasing the likelihood of this happening. Additionally each image you imbed into a page design activates an additional HTTP request to your server so dividing an image into smaller ones or using lots of small images across a page does not solve the problem.

ALT tags should also be factored into the code of a website. They are a huge help to people who have either images turned off in a browse, mobile broswers that can’t read the images or a random error preventing the image from showing. They also hold a small SEO benefit.

3. Tables

It is advised that you use CSS and not tables to format a document but in some cases tables can be necessary. Remember one thing however, a table cannot be displayed until it has fully loaded. This can potentially cause a huge problem for users as they wait for the page to load, nothing appears then out of nowhere the whole page is done.
Someone is much more likely to click away when nothing is loading than when they can see progress.
4. Fonts

Don’t design sites to use fonts only you have, chances are they will be converted into some dull font and ruin the effect you were trying to achieve. Save special fonts for specific headers and convert them to images. Make the rest of your site in standard fonts so that as many browsers as possible will see it in the way you meant it to be. Recommended fonts for high scale compatibility are Arial, Verdana, Courier, Tahoma and Helvetica.

5. Plug-Ins

Plug-ins hold a lot of potential for both users and designers but it can easily be misused and misguided.

Plug-ins have a many forms and uses, the most popular being Java and Flash Player. I have heard a lot of people say that these plug-ins are “safe” and that everyone has them but this is simply not true. Every plug-in has a stack of different versions and connects differently depending on the browser the user is surfing with.

Think if your users will really want to browse to other sites to download a plug-in, restart the browser then navigate back. If the answer is no use other tricks at your disposal to make your page unique and save the big guns that are Flash and Java for times where it is essential.

6. Tags

The “tags” I am referring to hear are meta keywords and description, title, alt and h1 tags. Together these tags help manage your sites search engine optimisation (SEO) potential and this is defiantly something not to overlook. Helping people find your site will bring more traffic in and more conversion if you are a retail site.

The higher search engines rank you the more traffic will filter down and the more successful your site will be. Try to keep a constant theme running through all your tags but do so in a subtle way. Splashing the same word 1000 times on your page will only have negative effects so make sure you strike the correct balance between informative and spammy.

7. Browsers

In a perfect world everyone would use the same browser and your website would look the same on everyone’s screen but unfortunately this is not the case. Every browser has its own specific functions and styles and learning to make you code cooperate with both can present some serious problems.

The three you really need to concern yourself with are Internet Explorer, Firefox and Safari. These make up a good 95% of the browser market at the very least and while there are some additional popular browser I would not recommend you spend time optimising code for the rest.

The only thing you can do is do your best and stay away from browser specific functions, you’ll never make someone get a new browser.


8. Pop Ups

Something that is very important to remember is that the user should be in control of their browser and desktop. Do not place unnecessary pop ups and window opening links everywhere and the user will feel they have lost control of the site, become annoyed and close the windows.

There are some exceptions to using the (_blank) attribute but I would steer clear whenever possible.

9. Text Layout

Text is part of your design to and positioning it correctly on the page is very important. Try to get all the copy you need as early in the design process as possible. This means you will be able to design around the copy instead of trying to cram it into smaller spaces because someone wrote twice as much copy as they said they were going to.
Use the right alignment for the right situation, remember 99% of people will prefer left align and while justified look aesthetically better it can be very difficult to read in longer bouts.

10. Site Search

In this day and age finding what you want on a website in paramount. After you have followed the first tip on navigation you should also provide a search bar on your site so that a visitor who cannot immediately see what they are looking for can search. Many internet studies have seen the success of these smaller additions to your site and free ones are available from Google and many other SE operators.

Conclusion

Taking these 10 tips into account will help you design a more user-friendly and successful website, sometime it may seem like they are hindering your grand design but failing to take notice may result in your site being a very pretty stop sign for browsers. Just because you can find your way around your Flash menu system that takes 6 minutes to load doesn’t mean Mrs Smith who needs the product can.

Thursday, April 24, 2008

Affiliate Networks Fundamental

Many web site owners and Internet users are confused about new terms, changing trends and online developments. In the ever expanding world of web, there is so much going on at the same time that it is not possible to know and understand everything. But knowledge about some important developments may be of great consequence than you might conjecture.

In this post I'll elaborate upon the fundamentals of affiliate networks and how they provide the services. It is no surprise that people do not comprehend affiliate marketing even after hours of searching on the web and reading the content. The problem lies with the people who have been talking about it, with least knowledge about the so many facets of it.

Affiliate marketing refers to a temporary deal between web site owner and advertisers or merchants. As per the deal, the web site owner publishes some content of the advertiser on his web site and ensures its visibility to the users coming to the site. This activity may be completed in different ways, resulting in online advertising, online selling, display advertising and other kinds of promotions.

Affiliate networks acts as negotiators between affiliates and merchants. That is one part of the story and it would be equally right to say that they act as brokers. Affiliate networks operate as agencies and feature different publisher resources and advertisers. There services therefore correspond to the increased interactivity between affiliates and publishers and some other related services.

Affiliate networks are distinguished based on their services or affiliate programs. Some affiliate networks provide their services in just few countries. There are others which has just one or few of the accepted revenue sharing models. Therefore we have something like “Affiliate Network with CPA programs in UK, US, Australia.”

The second distinction is the shared revenue percentage. Some networks put it as high as 75-90 per cent. There may be others providing just 25-40 per cent. Simultaneously, we have affiliate network providing different commission structures and for references as well. These are the fundamentals of affiliate marketing.

Tuesday, April 22, 2008

How to Generate Money Fom Your Blog?

So you want to join the blogging revolution and make money by blogging. But you don't know how to generate the cash. Well, today is your lucky day as I will tell you ways to make money by blogging. Now remember not everybody that writes a blog does it for the money or should I say the potential to make money. But, also remember that not all blogs that are written to make money ,do make money.

In this post I will present to you some ways to make money by blogging. I'll assume that all other aspects of the blog(name,traffic,content etc.) are good and now you want to monetize your blog and make some money.

AdSense - This is the most common way to make money on a blog. You set up your Adsense info, either banners or text ads, on your blog and your visitors click the ads that they are interested in. When they click, you make money. There are other programs besides Google's AdSense, but they are by far the most popular.


Affiliate Programs - You can join millions of different affiliate programs, either individually or on a network. The easiest way is to join a network, like Commission Junction, and get the links and or banners from them. You can then place these affiliate ads in your side bar, in between posts or even woven into posts to make it look more natural.

Sell Ad Space - You can sell individual ads by the day, week, month or even by the year, if you want. The amount you sell them for will probably be heavily weighted by your content and your traffic.


Pay to Post - A newer concept in blog advertising is the Pay to Post idea. This is where a company like PayPerPost.com will bring advertisers and bloggers together. An advertiser will put out an order for a ad on a certain type blog with so much traffic and the corresponding blogs will take the opportunity if they want it. When they do they will make a post on their blog and talk about what ever the advertisers wanted them to talk about. If the advertisers are satisfied with the post then you get paid. These posts can generate anywhere from $5 to $500!

Donations
- I know you have seen these before on different blogs and websites. A small Pay Pal button that ask you to donate. The thing is these actually work. If your blog gives out great information and you don't push people to buy stuff, they almost feel obligated to donate to you for helping them.


I hope that these ideas to generate money from your blog have helped you. While these might not be all the ways to make cash from your blog, it is certainly a good start for your blog. If you keep the multiple streams of income principle in mind for your blog, you will do well and make money by blogging.